Events & Amenities.
Complimentary Buyer & Exhibitors Breakfast
All buyers and exhibitors are invited to join us in the Café on the 2nd floor for a complimentary breakfast each day of market.
Breakfast is served 8:30 a.m. to 10:30 a.m.
*You must scan your badge to receive the complimentary breakfast or lunch.
Specialty Coffee Bar | Presented by SYVO
Sunday & Monday | 10:00 a.m. - 3:00 p.m. | Tuesday 10:00-1:00 p.m.
Complimentary coffee and pastries on the north side main aisle brought to you by our friends at SYVO.
SYVO gives bridal shops the tools they need to increase qualified appointments and drive sales. Attract the new generation of brides with proven strategies and grow your business today.
Mimosas with Ariel Taub
Sunday 10:00a.m. - 12:00p.m.
Start your morning with a mimosa in Ariel Taub’s booth 1099.
Bel Aire Bridal Lemonade & Ice Tea
Stop by the main aisle for some fresh lemonade and ice tea, sponsored by Bel Aire Bridal!
Sunday & Monday 10:00 a.m. - 4:00 p.m. Tuesday 10:00 a.m.- 2:00 p.m.
Margaritas and Bellinis with Bliss Bridal
Stop by Bliss Bridal for a Margarita or bellini!
Custom Illustrations Sponsored by Bridal Live
We know you’ve got style. Capture it in a one of a kind illustration. Top fashion illustrator Kristine Steiner joins us on the Show Floor to sketch buyers in all their market glory - compliments of BridalLive. (Fun Fact: Kristine has sketched for Ferragamo and Louis Vuitton!) Located on the front aisle north side!
Sunday: 10am-2pm
Monday: 12pm - 4pm
Complimentary Buyer & Exhibitor Lunch
All buyers and exhibitors are invited to join us in the Café on the 2nd floor for a complimentary lunch each day of market.
Lunch is served from 12:00 p.m. to 2:00 p.m.
*You must scan your badge to receive the complimentary breakfast or lunch.
Vows Magazine Ice Cream Break
Sunday & Monday 3:00p.m.
Stop by the VOWS ice cream cart and learn about what’s new from the industry’s leading trade publication and grab a sweet treat as an afternoon pick-me-up!
Hugo Spritz
Light, fresh, and perfectly timed — it’s Hugo o’clock. Located in the center lounge
Fashion Show
Are you ready for our fabulous fashion show? The show will be held in a beautiful loft venue in The Mart.
Join us for cocktails at 6p.m. followed by the fashion show at 6:30p.m.
Summer Nights in Chicago
National Bridal Market Chicago invites you to Summer Nights in Chicago located on the River Park of THE MART.
Join us for live music, dancing, open bar, passed hors d'oeuvres, city views, great company, and more!
Individual tickets are $65, or discounted to $585 for purchases of 10 or more.
Ticket Pick-Up: All tickets MUST be picked up in the show office on the 7th floor by 5:00 p.m. on Monday, August 17th. Tickets are issued as wristbands. If you bought a group of tickets, you will be responsible for distributing your tickets.
Sweet Treat
Indulge your sweet tooth with a bite-sized treat 🍰✨ Located in the heart of the lounge, ready to make your taste buds dance.
SEMINAR- OTR Sales and Content Creation
In this seminar Jacqui Wadsworth will teach you how content creation is an integral part of selling what you have in stock. Off the rack is all new gowns, selling right out the door from the day. We will discuss current styles, creating a sense of urgency, and branding your store all in one!
SEMINAR- How to quickly assess your shop’s financial position
Confused by your financials? This hands-on workshop will help you quickly evaluate your bridal shop’s profitability and financial health using an Instant Profit Assessment tool. With step-by-step guidance, you’ll gain the confidence to understand your financial position in minutes and uncover actionable insights for growth.
Bring your P&L, Balance Sheet, and a laptop for maximum benefit.
Prosecco Toast & Dress Reveal With Ragazza
Join Ragazza for a prosecco toast and dress reveal in the lobby on the 1st floor at 11am Monday!
SEMINAR- Transform Your Bridal Business: How To Boost Conversion Rates + Build Lasting Relationships
Mindi Linscombe is the Founder and Owner of Something New: Bridal & Formalwear, the most reviewed bridal shop in the world, and the visionary behind Bridal Owner Success Solutions (BOSS). With 17 years of industry expertise, Mindi has served over 15,000 brides with store lifetime sales exceeding $40 million.
Leaving this presentation your audience will:
•Discover how to increase conversion rates from 30% to 70% through The Relationship Runway
•Recognize the importance of pre-visit engagement in creating a seamless in-store experience
•Learn innovative lead generation strategies beyond traditional methods
•Understand how to alleviate pressure on stylists by owning the customer journey
•Gain actionable insights to build a brand that fosters trust and loyalty
SEMINAR- The Power Of Silent Selling- Contractors, Designers and Budgets Oh My!
Located on the 7th floor in WWDisplays Booth 5012
This seminar focuses on the impact visual merchandising and store design have on your sales and success. It will provide guidance on how to take control of your current space and how to navigate the intimidating world of renovations, expansions and new locations.
Key topics include: space planning/store layout, display fixtures/racking, lighting, window displays, aesthetic maintenance, intentional investments (budgets!), trends, and helpful resources.
Opening Night Party
Join us for THE Industry event, bringing together Buyers and Exhibitors in a spectacular venue - Marshall’s Landing at THE MART. The event will include open bar, passed hors d'oeuvres, DJ, riverside views, and great company. We can’t wait to see you there!
Limoncello Martini With Elissar
Join Elissar for Limoncello Martinis, where the fun is shaken, not stirred. Located at booth 1066
Casablanca Matcha Martini Pop Up Bar
Stop by the Casablanca’s Pop Up Bar outside of Booth 3094 to enjoy a delicious drink!
Espresso Martinis Sponsored by Poppy Bridal Software
Sunday & Monday 1:00p.m. - 3:00p.m.
When coffee hits different. Enjoy an espresso martini thanks to Poppy Bridal. Located on the Front Row 3.
SEMINAR- Closing The Sale
This seminar will focus on the current state of the industry and creating a selling experience that is appealing, engaging, and in-demand for the Gen Z Consumer, from a sales, marketing, and UX perspective.
SEMINAR- Mastering Bridal Marketing: Driving Profit and Appointments
“In Mastering Bridal Marketing: Driving Profit and Appointments” you’ll learn practical strategies to attract ideal brides, grow your business, and book more appointments. We’ll cover how to use website design, social media, SEO, and Google Ads to turn online interest into in-store visits. Tailored specifically for bridal shops, this season focuses on simple, impactful strategies to fill your calendar with quality appointments and boost your bottom line.
Morilee Coat & Luggage Check
Coat and Luggage check is available on the 1st floor.
Sunday 7:30a.m.-8:30p.m. | Monday- 7:30a.m.-6:30p.m. | Tuesday- 7:30a.m.-3:30p.m.
Safely store your bags, luggage, coats or strollers at Coat Check on the 1st floor, Located in the North Lobby, near registration.
Complimentary thanks to Morilee.
EAR PIERCING BY JONESY WOOD
Jonesy Wood Designs will offer 14k solid yellow and white gold stud options for piercings. Make sure you view their collection of timeless, designed to layer, gold-filled and solid gold jewelry.
Sunday- Tuesday: Starting at 1:00 p.m.
Location: Front Aisle 1
*Available while supplies last
Spa Water
Sunday & Monday- 10:00a.m.-3:00p.m. Tuesday 10:00a.m.- 2:00p.m.
Stay hydrated all show!
Aperol Spritz
Start your day with a smile, end it with a spritz. Located in the center lounge.
St. Patrick’s Day Seltzers
Cheers to St. Patrick’s day! Enjoy a refreshing green apple seltzer in the center lounge.
Beer and Wine Bar Sponsored by Lucci Lu
Stop by the main aisle for some beer and wine, sponsored by Lucci Lu
Sunday & Monday 3:00 p.m.
Pink Champagne with Monte Durham
Pink Champagne to celebrate Monte Durham’s (from Say Yes to the Dress) launch of his first bridal collection with Elissar Bridal. Located on the main aisle of Elissar’s booth
Cake Cutting With Delish Cakes
Stop by the front aisle on the North side for a special visit from Delish Cakes Bakery for a slice of heaven.
Mon Cheri Donut Wall
Sunday & Monday 11a.m.
Stop by the Mon Cheri donut wall to enjoy a variety of fresh donuts! Located on the main aisle, across booth 7030.
Welcome Mimosa(s)
Start your day on the Show Floor with some bubbles. National Bridal Market welcomes all buyers with a morning mimosa. Stop by the Center Lounge after 10:00 am to grab one. Cheers!
SEMINAR- Customizing Your Content Strategy To Increase Sales from Social Media
Just being on social media is no longer good enough when it comes to getting in front of the right brides - your content needs to appease the algorithm gods and do more than just show photos of bridal gowns. Learn how to incorporate your social media content strategy into your customer experience journey (CX) to attract and guide brides into your sales funnel, make appointments, and become a client who raves about you to everyone they know.
Megan Garmers: As a business consultant and educator over the last 25 years, contributing to the success of companies big and small brings Megan Garmers joy. Having multiple businesses plus teaching marketing, sales, branding and social media internationally, Megan understands how redefining one's brand for tomorrow's couples is crucial for future success and longevity and is passionate about helping businesses simplify and de-mystify best practices for creating and utilizing content effectively to achieve their revenue goals.
Megan works to provide education and connection while helping businesses move forward faster in an ever-changing world that values content and social media through The Bridal Masterclass Experience and Streamline Social, a new social media agency that provides social media services for wedding professionals.
2024 Social Media Strategy Webinar
Latest article: New Year’s Business Resolutions: Cementing New Habits
French butter cookies
Oh là là! Did someone say french butter cookies? Treat yourself to a delicious sweet in the center lounge.
French 75’s
The perfect summer drink to wrap up your day! Join us for French 75’s in the center lounge.
SEMINAR- Store Displays with Amanda Davis
Learn how to create compelling visuals for your shop with backdrops, mannequins, fixtures, props, plants, and signage. Thoughtfully elevate your displays to create an emotional connection with your clients and catch potential customers' attention through windows and more.
Amanda has over 20 years of experience with visual merchandising, window display, prop styling, floral, and event design. She has worked for brands like Corelle, Crate and Barrel, Target, Ulta Beauty, and Vera Bradley, and uses her background in drawing, painting, and art history, as well as her love for color and composition, to create engaging visual stories.
SEMINAR- 8 Ways To Make More With Less Brides In 2023 | Presented by the National Bridal Retailers Association
The last 3 years have been a wild ride! What will 2023 bring our way? The prediction is a cooling economy and less weddings. Join bridal store owners Michelle McFarland and Ann Campeau for a discussion on 8 easy ways your bridal store can make more money with less brides in 2023. Learn how to decrease inventory, increase margins, save time, all while improving your customer experience. You deserve to get paid for your time and effort.
Happy Hour- Wine & Cheese
Did someone say happy hour? It’s been a long day and we know you are in need of some cheese, meats, and wine.